Content workflow
The publer media library is an entry point for keeping reusable images and videos close to your publishing work. Use it to prepare assets; use the composer when you need to write and publish a post.
Think of the library as a place to find media and the general composer as a place to assemble a post. These related workflows help when an asset is only one part of the job.
The media library focuses on assets before they become part of a specific post. That distinction matters when Publer content uses the same visual more than once.
Place a reusable image or video where you can look for it during later post preparation. A composer centers the post being written; a library centers the asset you may use again.
Review your available media before choosing a visual for a caption. Give files clear names before adding them so similar campaign images are easier to tell apart.
Select an existing asset when it suits a new post instead of treating every composition as a fresh file hunt. Check that its format and message still suit the destination channel.
Start with one useful asset, but keep these boundaries in mind. The library can help you prepare media; it does not replace the decisions required to publish.
An image is not a caption, call to action, or complete publishing brief. Storing it does not establish what the post should say.
Workaround
Choose the asset first, then write platform-appropriate copy in the post composer.
A saved file may still have the wrong crop, dimensions, length, or rights for its intended use. Availability is not the same as suitability.
Workaround
Check the destination channel's current media requirements and your permission to use the file before publishing.
Keeping media ready is a preparation step, not a publication event. Publer still needs a post assembled for the channel you intend to use.
Workaround
Open the composer, attach the selected asset, review the preview, and complete the publishing workflow there.
This comparison separates asset preparation from post composition. It describes the purpose of each entry point, not a guarantee that every media type works on every channel.
Primary focus
Media library
Media you may want to use in future posts
General post composer
One post being assembled for publication
Best first action
Media library
Locate or add an asset you intend to reuse
General post composer
Choose a destination and develop the post
Caption writing
Media library
Not the main purpose of an asset collection
General post composer
Part of assembling the post
Media decision
Media library
Identify a candidate file
General post composer
Check that the chosen file works with this post
Channel requirements
Media library
Do not assume storage means channel approval
General post composer
Review the selected channel's requirements before publishing
Publication
Media library
Preparing an asset does not publish a post
General post composer
Complete the post's publishing workflow here
Begin with media you have permission to use, then pair it with a clear message and check the destination before publishing. Keeping those steps separate makes a Publer workflow easier to review.
Explore media workflowIt is the asset-focused part of a Publer posting workflow: a place to keep media available for later use. A stored image or video is not a finished post; you still need to choose where and how to use it.
No. The library is about reusable media, while a draft is an unfinished post with its own copy and publishing context. If you need to preserve the wording of a post, keep working with the draft rather than treating the asset alone as the whole post.
Do not assume that storing an asset publishes it. Select the media for a post, add the relevant copy, and review the destination's requirements in the composer before completing publication.
Confirm that you have the right to use it and that the visual still matches the message. Check the current channel requirements for format, crop, and other media restrictions, since a file being available in a library does not mean it fits every destination.